Design Thinking como suporte à comunicação na gestão de projetos de inovação academia indústria

Abstract

This master’s research project aims to evaluate the application of the concepts and techniques of the Design Thinking (DT) methodology in Research, Development, and Innovation (R&D&I) projects, with a focus on innovation and communication management aimed at empowering work teams and creating user-friendly digital interfaces for mobile devices. As a case study, the SWPERFI Project—Intelligent Software Performance—was analyzed. This project focuses on the application of artificial intelligence techniques for the analysis and optimization of software performance and is the result of an academic-industry partnership between the Institute of Computing at the Federal University of Amazonas (IComp/UFAM) and Motorola Mobility LLC, a multinational telecommunications company. The starting point is the understanding that efficient communication is a critical factor for the success of innovation projects, especially in inter-institutional environments, where Design Thinking serves as a strategic approach to structuring collaborative processes and fostering innovation. The research included systematic literature reviews, the use of the Double Diamond methodology, and the administration of questionnaires based on the Delphi method. The results indicated the need for Design Thinking to be formally incorporated into the work plan and for all stakeholders to actively participate in its implementation, as well as the importance of having a design thinker to ensure that communication is effectively integrated into the processes. Given the relevance of incorporating Design Thinking as a structuring tool in the management of R&D&I projects, we propose developing a Best Practices guide with different framework proposals for application in the phases and processes of DT, with the aim of guiding the application of communication in projects similar to the case studied.