Design e sistema digital de comunicação: galeria virtual para divulgação do trabalho artístico visual manauara

Abstract

Much of the local manauara culture has lost or no longer has the habit of consuming art as it once did. Initiatives have emerged to make changes in the city, making the need for something innovative in the dissemination of visual arts become real. Therefore, this project focuses on the creation of a virtual gallery for the dissemination of visual manauara artwork, using concepts of Design Management. The research has qualitative and quantitative approach in its scientific aspect. For the development of the project in design, will be used “Canvas Model” (OSTERWALDER and PIGNEUR, 2011), methodology “Branding 101” (JUCÁ and JUCÁ, 2009), methodology “Project E” (MEURER and SZABLUK, 2010), and methodology. of surface design (RÜTHSCHILLING, 2008). We present the application of the Dynamic Focus Group, which served to define the type of product to be developed. Then, the comparative case study between articles correlated to the dissertation theme to identify design attributes and aspects of innovation necessary for the development of the system. And, analysis of questionnaire data applied to the project's target audience. As a result, the virtual gallery prototype is presented, as an innovative digital communication system, to contribute to the dissemination of visual artistic work in Manauara.