Cadernos da Inovação no Alto Solimões: Identidade Visual da INPACTAS

Abstract

Technical report documenting the development of INPACTAS' visual identity and institutional communication as part of its strategic plan. It frames branding as a strategic process of brand creation and management — articulating perceived value, institutional identity and emotional ties with audiences (Ribeiro, 2021; Cao and Albdiwy, 2025) — rather than as a merely aesthetic exercise. It compiles the visual identity elements and institutional materials developed to align language, aesthetics and purpose, strengthen the incubator's position as a promoter of innovation and socio-environmental impact entrepreneurship, and improve dialogue with investors, partners and regional ecosystem actors, taking into account the incubator's strong digital presence.